Žvilgsnio sekimo (eye-tracking) technologijų taikymo galimybės edukacijoje, kartografijoje bei interaktyvių žemėlapių analizėje

KTU Socialinių, humanitarinių mokslų ir menų fakultete Spalio 6–8 dienomis vyks tarptautinis seminaras, kurį ves Palackio universiteto (Olomouc, Čekija) tyrėjai. Renginio metu bus pristatytos žvilgsnio sekimo (eye-tracking) technologijų taikymo galimybės edukacijoje, kartografijoje bei interaktyvių žemėlapių analizėje. Dalyviai galės susipažinti su naujausia tyrimų įranga, inovatyviais duomenų analizės metodais bei praktiniais eksperimentų rengimo aspektais. Paskaitos vyks anglų kalba.

Programa

• Spalio 6 d. (pirmadienis), 112, 002 aud.
  Įvadas į žvilgsnio sekimo tyrimus: žvilgsnio sekimo įranga, edukacijos ir žemėlapių analizės taikymas, spausdintų ir internetinių atlasų palyginimas.
• Spalio 7 d. (antradienis), 112, 002 aud.
  Inovatyvūs žvilgsnio sekimo duomenų analizės metodai („GazePlotter“, „ScanGraph“, „EyetRack“, „ET2Spatial“, „BiSigma“ programinė įranga). Praktinis užsiėmimas, kaip parengti eksperimentą su „Tobii Pro Glasses“.
• Spalio 8 d. (trečiadienis), 212, 002 aud.
  Profesionalių ir žemos kainos žvilgsnio sekimo įrenginių palyginimas („SMI“, „GazePoint“, „Tobii“, „EyeTribe“, „PupilLabs“). Studentų tyrimai taikant žvilgsnio sekimą: „Covid“ duomenų suvestinės, vizualinės analizės įrankiai, orų žemėlapiai, planai dėl žvilgsniu valdomų žemėlapių.

Į seminarą kviečiama fakulteto ir viso universiteto bendruomenė.

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Informacija anglų kalba

On October 6–8, the Faculty will host an international seminar led by researchers from Palacký University in Olomouc (Czech Republic). The event will present the application possibilities of eye-tracking technologies in education, cartography, and the analysis of interactive maps. Participants will have the opportunity to explore the latest research equipment, innovative data analysis methods, and practical aspects of preparing experiments. The lectures will be held in English. The seminar is open to the Faculty and the entire University community.

Programme

Lecturers

RNDr. Stanislav Popelka, Ph.D.

Stanislav Popelka uses eye-tracking to evaluate and optimize map design and user experience—pinpointing where attention flows, diagnosing sources of confusion, and iterating toward clearer cartographic communication. As a researcher in cognitive cartography, his work examines how people read and interpret maps, linking visual attention with cognitive processes. He conceives and co-designs open-source tools for eye-tracking analysis and visualization (ScanGraph, GazePlotter, EyetRack). Beyond cartography, he works with experts in psychology, religious studies, physics and mathematics education, and geography to apply eye-tracking across disciplines. His studies also highlight the potential of eye-tracking in education—revealing how students process visual materials, identifying learning strategies, and informing the design of teaching resources for diverse learners.

He has authored and co-authored numerous scientific publications in international journals and conference proceedings. Stanislav also serves as a member of the board of the Czech Cartographic Society.

Contact: stanislav.popelka@upol.cz

Mgr. Markéta Beitlová, Ph.D. 

Markéta Beitlová is a cartographer and researcher specializing in cognitive cartography, eye-tracking, and geoinformatics. She is affiliated with the Department of Geoinformatics at Palacký University in Olomouc and with Department of Applied Geoinformatics and Cartography at Charles University in Prague.

Her Ph.D. thesis, defended in 2021, investigated how teachers and students differ in their map reading strategies, using eye‐tracking to compare these groups and explore educational cartographic communication.

Her research focuses on how people read and understand maps, how map design influences perception and decision-making, and on the development of educational cartographic tools, especially school atlases.

Among her recognitions, in 2024 she won the Henry Johns Award for the best article in The Cartographic Journal, for her work on verifying cartographic communication models via eye‐movement recording to detect map reading strategies.

Contact: marketa.beitlova@upol.cz

Mgr. Tomáš Vaníček

Tomáš Vaníček is a PhD candidate at the Department of Geoinformatics, Palacký University in Olomouc, Czechia. His research focuses on geoinformatics and cartography, particularly on the usability evaluation of interactive cartographic visualisations using cognitive cartography methods, with a strong emphasis on eye-tracking.

He earned his Master’s degree in Geoinformatics and Cartography in 2022 with a thesis on the think-aloud method in cartographic research, and his Bachelor’s degree in 2020 with a thesis on mapping socio-spatial phenomena in Olomouc. Since 2022 he has been pursuing his doctoral research on Usability Evaluation of Interactive Cartographic Visualisations using the Eye-Tracking Method.

In 2024, Tomáš completed a research internship at the University of Salzburg (Z_GIS), gaining experience with advanced web-based eye-tracking tools. He has co-authored publications in ISPRS International Journal of Geo-Information and in proceedings of international cartography and eye-tracking conferences. He is also a member of the Czech Cartographic Society.

At the Kaunas workshop, Tomáš will contribute to sessions on practical preparation of eye-tracking experiments with Tobii Pro Glasses, innovative data analysis methods, and comparison of paper vs. web atlas usability studies.

Contact: tomas.vanicek@upol.cz

Mgr. Michaela Vojtěchovská

Michaela Vojtěchovská uses eye-tracking primarily for interaction. She designs and develops maps that can be controlled by users’ gaze or adapt to it.

As a PhD student at Palacký University Olomouc, she is part of the eye-tracking research group led by RNDr. Stanislav Popelka, Ph.D., where she also supports the team with the technological side of experiments—simplifying data collection, and developing open-source tools such as GazePlotter for analysis and visualisation.

She also works at Masaryk University, developing an eye-tracking-based dyslexia intervention system and supporting eye-tracking experiments in the humanities.

Contact: michaela.vojtechovska01@upol.cz