ICoN 2015: POLITICS, SOCIAL SPACE, RELATIONS
 	Moderator: François Bobrie
 	THE BRANDING OF LUXURY GOODS BETWEEN GLOBALITY AND INTERCULTURALITY
 	François Bobrie
 	ADVERTISING AS A MEANS OF COMMUNICATION
 	Audronė Daubarienė; Laura Janavičiūtė
 	DESIGN AND CREATIVITY: A PEIRCEAN POINT OF VIEW
 	Raquel Ponte; Lucy Niemeyer
 	CREATIVITY AND DIVERSITY IN AUTOMOBILE DESIGN
 	Andrew Wilson; Malgorzata Haladewicz-Grzelak